Basically, Facebook monitors where you go, all across the internet, and uses your digital footprints to target you with ads.
That’s why, after you visit a clothing retailer’s website, you’ll likely see an ad for it in your Facebook News Feed or Instagram feed. After a long delay, Facebook is releasing a tool that will allow people to see what kind of information it has collected about their online activity beyond its borders - from the news they read to the shopping websites they visit to the porn they watch - along with an option to dissociate that data from their accounts.įacebook collects information about its users in two ways: first, through the information you input into its website and apps, and second, by tracking which websites you visit while you’re not on Facebook.
